The aim of this MSc programme is to improve prospective students’ (participants’) managerial effectiveness in the increasingly digitized, and globalized field of marketing. It will deepen students understanding of the relationship between
marketing and the wider organisation, as well as the organisation and its customers, enabling them to adopt a holistic forward-looking approach to marketing to achieve long-term sustainable competitive advantage. Additionally, the Programme offers a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in Ghana and globally
Objectives
The objectives of this programme are to:
- To teach advanced theoretical and practical concepts related to the field of business administration, innovation, and Strategic Marketing.
- To develop prospective students’ knowledge of specialist units that explore contemporary issues for today’s marketers, complemented by broader management units, to advance their leadership skills.
- Offer aspiring and developing managers the opportunity to gain valuable knowledge, skills and understanding of marketing management that can help them make a positive difference for future employers.
- Train prospective students to acquire advanced critical and analytical skills related to business, marketing, and innovation.
- To teach students the professional and ethical principles related to business development, consulting, and management of innovation processes.
- To develop capacities of students in handling advanced research in their business and marketing
- To provide avenues for knowledge transfer in the tertiary education environment as well as prepare students for terminal degree (PhD)
Intended/Expected Outcomes
At the end of the programme, graduates will be able to:
1. Comprehend advanced theoretical and practical concepts related to the field of business administration and innovation.
2. Acquire advanced critical and analytical skills related to business and innovation.
3. Understand professional and ethical principles related to business development, consulting, and management of innovation processes.
4. Have the capacity to handle advanced research in their specialized area.
5. To be able to transfer knowledge in their various fields of work and be capable of understanding terminal degrees
Intended/Expected Outcomes
At the end of the programme, graduates will be able to:
- Comprehend advanced theoretical and practical concepts related to the field of business administration and innovation.
- Acquire advanced critical and analytical skills related to business and innovation.
- Understand professional and ethical principles related to business development, consulting, and management of innovation processes.
- Have the capacity to handle advanced research in their specialized area.
- To be able to transfer knowledge in their various fields of work and be capable of understanding terminal degrees.
Admission Requirements
The duration of the MSc in Business Administration programme is two (2) years, and to gain admission to the programme, an applicant must satisfy the following minimum entry requirements:
GHANAIAN APPLICANTS
This MSc will consider the following first-degree holders for admission:
- BTech /BSc/BA in Business and any related programmes or equivalent qualifications will be admitted. Preference will be given to applicants with 1st Class and 2nd Class Upper Honors. Second Class Lower applicants from other disciplines may also be admitted.
- Applicants with an MBA or equivalent may also apply.10
- Applicants with CFE, ICA, ACCA, CIMA, or their equivalence may apply. However, theses applicants would have to fully qualified their professional qualifications before admission is given.
FOREIGN APPLICANTS
Foreign applicants from accredited/recognized institutions would be considered for admission in consultation with the Ghana Tertiary Education Commission (GTEC) for the determination of qualifications for equivalences.
Admission Requirements
- Bachelor degree holders in Marketing or related discipline with a minimum of (Second Class Lower Division) from a recognized University.
- Third Class applicants with bachelor degrees in Marketing or related discipline with 3 or more years work experience in relevant role may be considered for admission after passing a selected interview.
- Other degree holders with Professional Diploma CIM-UK or related field of study.
- Holders of MBA or Equivalent (Applicants may be exempted from some courses)
- HND Marketing holders or related discipline with Professional Diploma CIM-UK
